Digital Marketing role can vary depending on the company on what goals it needs to achieve. A beginners role can be a digital marketing assistant, analyst or content creator.

While exploring the new updated Bitrix24, I would like to write about some of the few CRM softwares that are helpful with managing daily tasks and communicating with your clients at the same time. Though I am a big fan of Microsoft Excel and Google Sheets as most of us are, monitoring and following up

Here is a list of digital marketing courses that can benefit you; Google online marketing challenge teaches everything from Google Adwords, SEM, Analytics etc. It helped me while creating google ads, SEO for my client’s website and running paid campaigns. Hubspot – has a pretty cool concept called inbound marketing which teaches you to help

As you already know that email marketing tools are gaining popularity, we want to further emphasise their effectiveness and range of purposes when used efficiently. Most small and medium sized companies struggle with the daily bulk emailing work, either they do not have the correct software or are using some expensive fancy software which may

Yes, read the title one more time, because I can’t emphasize enough on the importance of customer first attitude. We are now living in a world where customer is the king, and companies are only here to fulfil the customer’s demands. One negative review or one unhappy customer can significantly damage your company’s image and

Now that we have learnt the basic marketing mix, it is important that you remember to create a different marketing mix for each different segment. But, what is market segmentation- it means different groups of your target audience, divided based on demographics like age, gender, income, nationality or behaviours like preferences, interests or psychographics like

This post is to discuss the most basic and fundamental marketing concept called the marketing mix that includes the four Ps. These famous four Ps are sometimes forgotten, and I want to stress their importance and that they are to be taken into consideration before making any small or big marketing decision. These include Price,

Is it true that static and old-fashioned email marketing is dead and might not be enough to grab your audience attention? Do you think people who do not respond to your email messages are not reading your emails anymore or they are just lying there in their spam/junk folder?   More than 95% of your

A website brings an online presence to your business, even for your personal blog. You have all your important pages and posts published and get them linked to each other. While designing a website I usually need to set certain elements first, what first comes to my mind is placing a well-designed Header and Footer.

  Small Businesses can make use of tools and software to reduce the time and help convert a lead to a customer. A lead is the most important factor that leads to a sale. Leads can be any person or business that may be interested in your product or service, these leads can be collected through