Yes, read the title one more time, because I can’t emphasize enough on the importance of customer first attitude. We are now living in a world where customer is the king, and companies are only here to fulfil the customer’s demands. One negative review or one unhappy customer can significantly damage your company’s image and
Now that we have learnt the basic marketing mix, it is important that you remember to create a different marketing mix for each different segment. But, what is market segmentation- it means different groups of your target audience, divided based on demographics like age, gender, income, nationality or behaviours like preferences, interests or psychographics like
This post is to discuss the most basic and fundamental marketing concept called the marketing mix that includes the four Ps. These famous four Ps are sometimes forgotten, and I want to stress their importance and that they are to be taken into consideration before making any small or big marketing decision. These include Price,
