12 Books That Improved My Marketing Business The Most
Some of my favorite books which I find interesting and can be a good help for entrepreneurs.
Sales and Marketing
#1. Zig Ziglar’s Secrets of Closing the Sale – Zig Zagler
A man who has been a salesman thought-out his life, explains all the secrets related to selling about anything and how to improve your skills as a salesman. A combined history of how America has been an opportunity for salesmen had achieved great heights and how you could do it too. His secrets of closing a sale and thoughts on how to increase the revenue of a business.
#2. Jab Jab Jab and A Right Hook – Gary Vaynerchuck
A juicy book on how to tell your story on Social Media. The author talks of how mobile phones have become the medium to sell anything online. The author made his first million by doing videos on youtube tasting wines. Jab Jab Right Hook is a story of giving and giving and giving before asking and asking and asking. The more you give, the more the audience will trust you and buy from you. Talks of how you need to promote engaging posts for your audience to get them hooked on your product.
Personal Finance #3. Rich Dad Poor Dad – Robert Kiyosaki
A story about a boy with literally two fathers – one is his real dad who is poor and highly educated in other things and his Rich Dad who is rose to wealth and a school dropout. The author talks about the employee mindset of go to school and get a job, while the rich think the other way around. The poor and middle class work for the rich as they are not financially educated or scared to take the risk. His theory about how your house is not an asset, why you need to buy more assets, understand cash flow can make you wonder where the money is going and how you can educate yourself financially to become very very rich.
#4. Total Money Makeover – Dave Ramsey
A true total money changeover to your get out of debt, save and invest for the future. His age-old idea of how to save more and cut your credit cards, learn about investing, insurance, and real estate. A true read for those who are in deep debts, how to get out off your debts, build a secure financial future.
For quitting your job to loving what you do.
#5. The 4-Hour Work Week – Timothy Ferris
A sensational book for baby boomers and people who hate their 9-5 job. The author explains about Pareto principle (80/20 rule) of how smart work can keep you more productive, enjoy the things you love doing and make more money. His concept of working late hours don’t work causing more stress and low productivity. He explains how eliminating unimportant tasks and focusing on your priorities can get you more work done and live the life you want.
Writing #6. Everybody Writes – Ann Handley
A book to help you get writing and overcome your fears of becoming a good writer. The author speaks about why everybody writes and how you can write more. She talks about grammar and vocabulary and how copywriter writes. Do and don’ts.
#7. Make a Killing with Content – Lacy Boggs
A neat book which will help in planning your content from the end of the funnel. How storytelling works best to build an audience with a curiosity based on clues you need to give out than just describe your industry.
#8. How to Win Friends and Influence People – Dale Carnegie
A self-help book which teaches you how to get interested in other people, solve their problems and grow to be a go to the most influential person. From politicians to popular businessmen and women read through how they get noticed to be influential leaders and win friends. This is the first book written by the author as he started his adult classes to teach people who can overcome their misery and make friends easily.
#9. Stop Worry and Start Living – Dale Carnegie.
Worry, depression, anxiety, tension is the major cause of concern and causes more deaths than any deathly diseases. If you can handle your worries you can live the healthy and peaceful life. Dale Carnegie shares some of the life stories of successful people who overcame their worry problems through work, gratitude and finding solutions rather than beating their head around the bush. From chronic worries to small daily issues this book will pull you out of negativity and push you into living a better life.
#10. The Magic of Thinking Big – David J Schwartz.
A book about how to think big and believe you can succeed. Its builds in you the confidence, overcome fear and get into a habit of setting goals and acting on them. How to overcome your excuses and negative thoughts. Truly inspiring and captivating. The author explains why you need to increase you’re believe meter and set high standard goals and thinks as a leader.
Productivity #11. Getting Things Done – The Art of Stress-Free Productivity – David Allen
GTC is the mother of all productivity books where the author explains his concepts of noting things down and not to keep anything in your head. Storing things in a central location so you can remember and find what you require, his workflow process of using storage trays, office supplies, and electronic devices to store all your information. His tools and plans for creating a map of organizing your work and home life.
#12. Goals – Brian Tracy
How Goals can get you what you want in life. The author talks about how you can write a goal which is well defined, measurable and achievable.
Manish started out as a research writer and has been writing for the past 2 years on technology, marketing, and business. He has held various job posts in finance, marketing, and engineering companies.