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Tag: sales

Lead generation methods for small and medium sized companies

Now since we know the importance of lead generation, let’s understand the simple, cost-effective ways to create leads. There are two major ways of marketing- inbound marketing and outbound marketing, both equally useful in generating leads.   Inbound Marketing Inbound marketing is when you push the potential customers towards your company, it mainly involves spreading

Things to do before launching your new software?

Testing software before launch is highly necessary to know what problems people come across and if the software is feasible, useful and worth buying. You can get this done through a questionnaire, a survey form or providing free trials version. If all tests fail, you can always improve the software with better ideas and not