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Convert the leads into paying customers before they are attracted towards a competitor.
This is the key to ensuring all your hard work, efforts and money put into getting leads turn out to be fruitful.
With all our lead generation tactics, we have made the customer ready to now remove his/her wallet and make the purchase, we absolutely don’t want them going elsewhere for that purchase.
Why did my customer go so soon?
It is true that the life of leads is relatively short, so if companies don’t act up when the iron is hot, they are going to miss the chance.
Don’t let the leads wait to buy from you.
In some case, even 24 hours is not quick enough, companies need to study their market, and realise what should be their response time.
It could be anything from as short as a minute to a day.
Customers tend to lose interest immediately, or sometimes your effort at converting them maybe not noticed i.e. emails can go to their junk folders or call may not be answered.
Hence, you will have to implement a strategy where you do not miss out on any important leads.
Cost Effective Tools and Softwares
There are various marketing softwares like Salesforce, they automatically do the follow up with customers for you, these have proved to be cost-effective and useful for many customer- oriented companies.
The key to a good strategy is its speed and traceability.
Building a Sales Team
Building a strong and dedicated sales team is another major factor to ensure your leads become your customers.
Your sales people should be able to connect with the lead, find out where the lead was generated from, reach out to the lead and ensure it is a valid lead.
Once the lead is qualified, the sales team should then pitch the sale to convert. There is no point in pitching if the lead is not qualified, or the person is not interested in making the purchase.
A salesperson should show the potential customers the value of your product, it only when the customer feels that their problems are being solved, that’s when the purchase is guaranteed.
Gain the trust of your employees, make them feel valued and respected, keep in touch with them via emails or calls, and this will make your customer stay loyal to you.