Creating a Landing Page

A landing page is one of the first pages where a visitor lands when clicking on your Ad. Its very purpose is to have a single Call to Action (CTA) button to find leads and increase conversions.

A well-designed landing page simply asks the visitor to provide his/her name and email address in return to find a free video or an ebook. This is to simply create awareness of your brand and inform them of what’s being offered. The signup form on your landing page linked to your favourite email system such as MailChimp, Aweber etc which collects all subscribers details into a list.

Visitors love receiving free information often which they looking to benefit from and if you’re offering something of value through free videos or downloadable ebooks – they would be happy to receive your emails and might do business with you.

Most people believe a landing page is the same as a homepage to their website, but that’s not totally true. A homepage has too many buttons and links scattered around leaving the visitor skimming through your site, clicking through a few images and moving on. The leaves you with no leads drowns all the ad money spent on the ad campaign.

Driving traffic to their website doesn’t convert to sales so easily unless you’re a well-known brand. It’s fine if visitors find your website through organic search results on Google/Bing, and your one of the top ranked websites within the niche.

Paid advertising, on the other hand, requires a landing page which helps you build a list of subscribers and pitch your way through emails and newsletters. People keep coming back to you if you write them often, send latest news and offers, converting them to be your long-term customers.

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