What are the different job roles in digital marketing?

Digital Marketing role can vary depending on the company on what goals it needs to achieve. A beginners role can be a digital marketing assistant, analyst or content creator. While the next roles might move to specialists in SEO, SEM, PPC Analytics to higher level roles such as Digital Marketing Executive to Digital Marketing Manager. Head of Digital Marketing is the highest role in a company.

Here is the hierarchy of roles for a student who is pursuing a career in Digital Marketing.

Digital Marketing Assistant

Social Media Assistant

Copywriter / Blogger

SEM Specialist

SEO Specialist

Social Media Manager

Public Relations Manager

Digital Marketing Manager

Content Marketing Manager

Head of Digital Marketing