Popular email marketing tools for your Business
As you already know that email marketing tools are gaining popularity, we want to further emphasise their effectiveness and range of purposes when used efficiently. Most small and medium sized companies struggle with the daily bulk emailing work, either they do not have the correct software or are using some expensive fancy software which may be not worthy.
It is important that you choose the right emailing software based on your company and marketing needs. The most important outcome from the software should be a) interactive engaging emails and b) put your contact into appropriate segments to send emails and track performance of your email campaigns and c) that your emails do not end up in your client’s junk folder.
A few examples of useful and pocket-friendly email marketing software would be:
- Juvlon
It is easy to use, and not very time consuming, hence, it is possible to train your new employees to work on it without putting in extra hours or efforts. Another benefit is that the emails are automatically optimised for mobiles, ensuring your clients can view them from any device anywhere.
- MailGet Bolt
It is used for bulk emails to a larger customer base and has shown good performance to its existing loyal clients. It has a good system for email campaign monitoring and analysis.
- Octaine.in
It provides you with both email and sms marketing technology. It is easy to import data from excel sheets and would recommend this to entrepreneurs and small businesses.
- Mailchimp
One of the most fun software to use, user-friendly and allows to send bulk emails quickly and easily. It is known to be very good for growing businesses and offers great analytics systems.
I would sincerely suggest to not always go for the cheapest or a free service, they might not offer all the necessary features as the rest. Although money matters, go for the one which is not expensive but also provides all the important email marketing functions.
About The Author
Hishma Shah
A free-lance content writer with excellent communication and creative writing skills. My background in counselling helps me understand what the business owners and their clients I work with need. And, thanks to working in administration, I am great at coming up with solutions, no matter what you throw at me.